Effective Date: February 21, 2022
Last Updated: June 6, 2023
1. Introduction and Overview.
Shade Protocol., and its subsidiaries and affiliates (“Shade”, “we”, “our”, and/or “us”),
2. Information Collection.
Shade collects certain personal information from you when you use the Site. This information is collected and may be stored electronically by us. This information may be provided to us voluntarily by you, collected automatically by us from you, or provided to us from third-party sources as further explained in this Section 2.
A. Information You Provide.
We collect information about you when you use the Site, including information you provide when you access the Site or use the “Contact Us” feature on the Site to email us. Specifically, we collect, and in the last 12 months have collected, any content within any messages or emails you send to us by email using the Site’s “Contact Us” feature.
B. Information Collected Automatically.
We automatically collect information when you use the Site. The categories of information we automatically collect and have collected in the last 12 months include:
• Device data, including data about the type of device or browser you use, your device’s
operating software, your internet service provider, your device’s regional and language
settings, and device identifiers such as internet protocol (IP) address.
• Location data, including imprecise location data (such as location derived from your IP
or data that indicates a city or postal code).
• Cookies, which are small data files stored on your device that act as a unique tag to identify your browser. There are two types of cookies: session cookies and persistent cookies. Session cookies can make it easier to navigate websites and expire when you close your browser. Persistent cookies can help with personalising your experience, remembering
your preferences, and supporting security features. Persistent cookies may remain on your
device for extended periods of time, and generally may be controlled through your browser
For further information on how we use technologies for analytics, and your rights and choices regarding them, see the “Your Rights and Choices” section below.
C. Information from Other Sources.
We also collect, and in the last 12 months have collected, information from other sources, including partners who offer applications and other services in the Shade Ecosystem (Ecosystem Partners), and publicly available sources, including data in the public domain, to respond to your requests, at your direction, for security and safety, or as may be required by law.
3. Use of Information.
• Operate and manage the Site.
• Perform services requested by you, such as respond to your comments, questions, and
requests, and provide customer service.
• Sending you technical notices, updates, security alerts, information regarding changes to
our policies, and support and administrative messages.
• Preventing and addressing fraud, breach of policies or terms, and threats or harm.
• Monitoring and analysing trends, usage, and activities.
• To facilitate the connection of authorised third-party services or applications.
• Conducting research, including focus groups and surveys.
• Improving Shade’s Site and any related services.
• Any purpose at your direction or with your consent.
We may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.
4. Sharing of Information.
• Service Providers. We share information with entities that process information on our
behalf for our business purposes, including to support the Site. Service providers assist us
with services such as data analytics, marketing and advertising, website hosting, and
technical support. We contractually prohibit service providers from retaining, using, or
disclosing information about you for any purpose other than performing services for us,
although we may permit them to use information that does not identify you (including
information that has been aggregated or de-identified) for any purpose except as prohibited
by applicable law.
• Affiliates. We share information with our related entities including our parent and sister
companies for business purposes such as customer support, marketing, product and content
development, technical operations, and providing the Site.
• Ecosystem Partners. We share information with Ecosystem Partners at your direction or
with consent, or as necessary to fulfil services you have requested.
• As Required by Law or for Security and Safety. We share information to comply with
the law or other legal process, and where required, in response to lawful requests by public
authorities, including to meet national security or law enforcement requirements. We also
share information to protect the rights, property, life, health, security and safety of us, the
Services or anyone else.
other third parties at your request or direction or with your consent. We may also share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.
5. Links to Third Party Services and Sites.
6. Your Rights and Choices.
A. Account Information.
You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the “Contact Us” section below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
B. Cookies and Technology Choices.
• Cookies. We use Google Analytics to collect and process certain analytics data on our
behalf. You can opt out of Google Analytics by installing Google’s browser plug-in located
here. You can disable non-essential cookies collected through the Site through the cookie
settings page. Most browsers accept cookies by default. You can instruct your browser, by
changing its settings, to decline or delete cookies. If you use multiple browsers on your
device, you will need to instruct each browser separately. Your ability to limit cookies is
subject to your browser settings and limitations.
• Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not
Track” signal to online services you visit. Note, however, there is no industry consensus as
to what site and app operators should do with regard to these signals. Accordingly, unless
and until the law is interpreted to require us to do so, we do not monitor or take action with
respect to “Do Not Track” signals. For more information on “Do Not Track,” visit
http://www.allaboutdnt.com. Please be aware that if you disable or remove tracking technologies, some parts of the Site may not function correctly.
• E-mails. You can opt-out of receiving any promotional emails from us at any time by
following the instructions as provided in emails to click on the unsubscribe link or emailing
us at the email address set out in the “Contact Us” section below with the word
UNSUBSCRIBE in the subject field of the email. Please note that you may continue to
receive non-promotional emails, such as those in response to your customer support
requests made through the Site.
The Site is not directed towards, nor designed to attract the attention of, children. We do not
knowingly collect or maintain personal information from any person under the age of thirteen. If you are a parent or guardian and you believe we have collected information from your child, please contact us via the methods in the Contact Us section below.
8. Data Security.
Shade uses reasonable security measures designed to prevent unauthorised intrusion to the Services and the alteration, acquisition or misuse of user information. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you, collected from you, or submitted by you.
9. International Transfer.
We and our service providers may transfer your personal information to, or store or access it in, BVI or other jurisdictions. If you choose to use our Site from the European Union or other regions with laws governing data collection and use that may differ, then please note that you are transferring your information outside of those regions to BVI and other jurisdictions for storage and processing. Also, we may transfer your data from BVI or elsewhere to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. By providing any information on or through the Site, you agree to such transfer, storage, and processing.
11. Contact Us.